How to Craft a

Cover Story 

The art of disappearing in 
plain sight.
Everyone tells stories.
Spies build legends.
A cover story isn’t a lie, it’s a structure of coherence. A world you inhabit so fully that truth and fiction become indistinguishable.

In this course, you’ll learn how intelligence officers construct and maintain cover identities - and how you can apply the same principles to design your own public persona, personal brand, or strategic narrative.
WHAT YOU'LL LEARN

1. Introduction & Purpose

Understand what a cover story truly is and what it isn’t. 

  • Explore real examples used in intelligence operations. 
  • Learn the psychological mechanisms behind living a double life. 
  • Shift your mindset from presentation to projection: who others believe you are.

2. Real Checklists of Spy Covers

You’ll study how professionals build legends - their personal backstories, routines, and social footprints - and how they make every detail believable.

3. Spies Are the Greatest Storytellers — Learn from Them

Craft your personal brand as a controlled legend. 
  • Use storytelling to shape perception and authority. 
  • Learn how spies align message, image, and behavior until everything tells the same story. 
  • Apply this to your leadership, business, and communication strategy.

BONUS: Dr. Kenneth Dekleva, psychiatrist of intelligence officers, explains the psychology of living under cover and how to manage stress in high-risk environments. 


James Lawler, former CIA handler, reveals: 

- His operational cover as a commodity trader in the Middle East. 

- How he built credibility, managed exposure, and recovered when his legend was compromised. 

- What business leaders can learn from operatives about persuasion, composure, and human reading.


 Downloadable resources, checklists and templates...

In intelligence, a cover story protects your life.
In business, it protects your perception, and perception defines power.

Master the invisible art of narrative control.

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How to Craft a Cover Story

+5 hours of videos.

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